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2016 Advertising and oversize trucking.

2016 Advertising and oversize trucking.

Oversize trucking and advertising. Technology in 2016 demands strategic advertising…

It’s certainly no secret that the Internet dictates who is going to get work and who is not going to get work. This is why oversize trucking companies and heavy haulers have got to play the same game everyone else does in order to get new customers. What were going to talk about in this letter is life skills for your company. It doesn’t matter whether you are currently using wide load shipping.com or not. Many of these roles in fact most of them apply to the way the Internet works in general and how search engines operate. However, the first thing I’m going to talk about is how to maximize your use of the WideloadShipping.com load board or your company. After that, we’ll go over the the oversize and heavy haul trucking company directory and how it’s more beneficial to your company then you may know.

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There’s no time like the present.

Since were right about in the middle of the absolute slowest time of the year now is a good time to implement some of these strategies for your company so you can be fully ready to optimize your production for the 2016 shipping season. As you know it’s all about getting new customers so if new customers are what you need then new customers is what you will get. Let’s take a look at our load board and think about the way that most companies use it. If you’ve got a truck that hauled a load out to the middle of nowhere you’re definitely going to be more at the taking of brokered load just so you can get anything to get your driver rolling towards the yard and making a profit. With that said you’re probably just glancing through all the load to see what you can get quickly. Understandably so. But let’s take a look at the big picture here and that’s in landing what will call the “million-dollar customer”. Many companies are able to get that customer just by using the system on a day-to-day basis. However, what we suggest is maximizing your exposure in order to do this you’re going to want to at least communicate with direct customers that have freight that is within your weight class and within your transit lanes whether you can cover the load are not. In doing so not only are you helping to keep your trucks moving but you’re making new connections as well. Here’s how we suggest you do that.

Sharpen your pencil and work smarter, not harder.

Sharpen your pencil out and create an introductory template for your company that you can mail out to potential customers. Simply leave the “Dear Whoever” named place blank. That way you can easily insert the customers name into that spot. So what you’re going to want to do is send this email template to any customers who post loads in the system that are attractive to you. Once again, that have freight that is again within your weight class and the shipping lanes that you service. You’re going to find out that most of our customers would rather have the phone number of a company that they can trust to call and say hey trucking company here’s what we have what do you think were looking at? Rather than having the go to wide load shipping.com and plugging in all of their information on the load. It’s convenient for them to do it this way because they get instant results in speaking with you. Your email template will offer this opportunity for them to do so. This is how you optimize every cent you spend with us the and will also undoubtedly ensure you get that “million-dollar customer” much sooner than you would if you were just working the system for your open dates. Also, you can have your sales team give the customer a follow-up call as well as sending them the promotional email. However we do suggest that the salesperson is very soft and the content they are selling to the customer. The high pressure pushy sales tactics as you know don’t go very far these days and people tend to find it more annoying than anything else. We’ve got a few newer brokerage companies now that I won’t mention that have 2.000 and experienced kids that do nothing but call all day long and sell garbage. I will say the first letter starts with the T that’s it. Moving right along.

Information about the word “auto” and the web.

This brings us to our final topic in this newsletter which is the WideloadShipping.com oversize and heavy haul carrier directory. First of all I want you to understand that this is not intended to be a sales email to try to get you to put your listing in our directory. As I’m sure you aware we send out very few emails. It’s merely a good example that is right here of how things work. Realistically our directory will not make your telephone ring off the hook. However, having a company listing in our directory will do some pretty cool things for your company and here’s why. The way the search engines work and part of the way they determine who is going to be at the top of their list is by looking at what sites are linked to them. They figure if a lot of other sites are connected to your website by a link that people are telling other people there is valuable information there. Especially if the site that has the link on it contains related content. In this case equipment moving companies, oversize trucking companies and heavy haul shippers as well as regulations and pilot cars and all that good stuff is perfect. It’s a good example of one of the most valuable links there is. There’s another factor, how long has the website that is linked to your site been online and how much traffic do they get? In fact, a link to your site from a “link farm” or any other site that does not have good quality relevant content on it can actually harm your site and make it drop in search results. So you do want to be careful where you put links to your website at. You don’t just want to put is many links as you possibly can which is what “auto-link” posters and “auto-bloggers” do. This is a horrible thing to do to your own site and can be almost impossible to fix. Not only do you have to contact the owner of each site to request that the link be removed but you also have to motivate them to actually do the work involved with removing it. So, there’s no sense in bothering with that in the first place, it’s poison. Anytime you see the word “auto”, run in the opposite direction!

There’s more than meets the eye.

So with that said what a lot of people don’t realize is the link that you pay either 70 or $100 for depending if you want basic or premium is worth a lot more than that. If you were to contact an SEO expert (search engine optimization) and hire them to move your website up in the search engine results it would cost you at minimum $500 a year but realistically in between $900 and $1200, something that you can do on your own right here or with any other good quality directory. Ours has been published since 2003 so it’s history is nothing more than an extra plus for you. I can guarantee you 100% if you place a listing in our directory once it is re-indexed by the search engines your own website move up in the search results a minimum of 20 positions within 20 days if you take the time to add a well written (300 word minimum) keyword description about your company and the services you provide. Just so you know once again this is not an upsell by any means but for 2016 if you do purchase three states in our directory we will give you the fourth one for free. What you can expect besides your own website moving up in position is a few good quality customer calls a year that have good quality freight but are usually on the secret side of what they are shipping. These types of customers tend to be ones that do not want to publicly post their shipments because they may involve the department of defense, NASA, the treasury, the Hollywood industry and so forth. One thing you should consider in your online campaign other than being thrifty with your company money is the 300 word minimum description I mentioned above. It’s important that you don’t post the exact same information on other websites. This is called “duplicate content”and does not help you nearly as much as original content will.

Again I want to stress that this is not a sales email but rather an informational one. These tactics apply to all content related websites on the Internet. So by all means look for places where you can add your company information free. It’s getting harder to find that these days but it is possible. Also remember that you never want to associate yourself with a company that says that they can get your website more traffic and is using an auto poster to do that. The risk is simply too high and we have seen the results of such campaigns first-hand on other projects that we have managed. Treat your website as you would your own baby because that’s exactly what it is and it will slowly grow. It is up to you to determine if it will grow poorly or with high achievements. Remember that each thing you do contributes to the amount of money you will make not only over the course of this year but years to follow as well.

Locating your heavy haul/oversize trucking company

We welcome you to join in and post your questions, comments and any concerns you may have at the bottom of this page which is posted online here. We look forward to not only serving you now but also in the future!

Remember our new pilot car directory (PiloTrac) is live and geo-location based so you can locate pilot cars based on their location and equipment type. It’s also free with no signup required, just click and call!

 

 

South Carolina State Shipping Regulations

South Carolina State Shipping Regulations

South Carolina DOT shipping regulations for oversize and overweight trucking on state highway and roads.

South Carolina shipping regulations.

The great state of South Carolina official seal.

Please share your expertise or knowledge with others visitors below.

Trucking company & pilot car directory.
Locate trucking companies and pilot car companies in South Carolina state:

South Carolina trucking company directory.
South Carolina pilot car company directory.

Legal load limits.
Legal load sizes and weights:

Length: 60′ is the overall maximum length allowed without a permit.
Width: 8′ 6″ in the maximum legal width allowed to travel on state roads.
Height: 13′ 6″ is the maximum legal height allowed to travel without a permit.
Weight: 80,000 lbs maximum GVW is the maximum weight permitted to travel without a permit.
Overhang: 3′ in the front and 6′ in the rear is the maximum permitted overhang for legal travel.

Routine trucking permits.
Trucking permits for overweight and oversize loads that are handled on a daily basis:

Length: 125′ in length pretty much is the maximum for routing permits. 100′ in length is the maximum on mobile homes. Overhang see; escort requirements below but the maximum is about 15′ in length.
Width: 16′ in width is the maximum allowed on a routine permit. Over this width depending on routing and you may become a superload.
Height: 16′ in height is about the maximum. Anything over 16′ in height and you start to run into trouble. Any shipment that is over 16′ in height will be required to have a route survey done prior to getting a permit issued. Also your routing requires that the overall height of your shipment is a minimum of 6″ less that any obstructions on the route in order to get that route approved routinely.
Weight: Single axle maximum weight: 20,000 lbs, tandem axle maximum weight is 40,000 lbs, tridum axle maximum weight is 50,000 lbs, quadem axle maximum weight is 70,000 lbs, 5 axle maximum weight is 90,000 lbs, 6 axle maximum weight is 110,000 lbs, 7 axle maximum weight is 130,000 lbs. Anything over 130,000 lbs in weight is a superload and will need to have a bridge analysis done. See superload section below.
Overhang: 3′ in the front and 15′ of rear overhang is about all you are going to get. You can call for more information but expect trouble.
Notes: South Carolina DOT is pretty tough on shipments that exceed any of these weight/dimensions. So if you are a boat shipper you’d better figure out a way to cut that fly-bridge off, sorry and don’t shoot the messenger.

Superload information.
We have the following information available on superloads:

As far as length goes you can get some play as long as your routing keeps you away from historic areas. Width is the same thing with traffic density and population considered. Height is big trouble with the South Carolina DOT. You will be required to have a pilot car with you at all times if you are over 16′ in height for sure. Count on a full route survey for shipments over the 16′ in height and remember that they are NOT going to want to let you travel ANY route where the clearance is less than the required 6″ overage in height. So if you are 18′ in height then the obstruction on the proposed route needs to be a minimum of 18′ 6″ in height or you are going to have delays in getting your permit. Weight is a serious issue if you want to cross over ANY bridges so if your shipment is over 130,000 lbs in overall gross weight get ready for bridge studies and time delays. Our suggestion: examine routing alternatives. Overhang is a rare issue but when it comes up and you are wanting to overhang in excess of 15′ you are going to have trouble. This is the case anytime you want to exceed the basic rule which is more than 1/3 of the overall shipment length; you just don’t do it as it’s too dangerous and the South Carolina DOT knows it.

Permitted travel times and restrictions.
Permitted travel times and restrictions:

The 1 half hour after sunrise and 1 half hour before sunset rule applies. Travel is permitted Monday through Saturday with no travel permitted on Sundays. It is possible to get Sunday travel approved but the basic rule is “no travel on Sundays“. If you are allowed to travel on a Sunday it will be clearly stated on your travel permit.  You may not travel on the following holidays: New Years day, Independence day, Labor day, Memorial day, Thanksgiving day and Christmas day. You may not travel past 12 noon on the day previous of the holiday day and until after 12 noon on the day after the holiday. In high traffic density areas you are not allowed to travel from 7 AM -9 Am and 3 PM – 6PM if you are in excess of 14′ in width. If you are 16′ in width or over, on Saturdays you are only permitted to travel between the hours of 9 AM and 3 PM with no travel before or after permitted in any locations.

When pilot cars are required.
A pilot car (escort vehicle) is required when:

Length: Length is tricky in South Carolina, call the DOT to make sure. Leave your comments below for others please.
Width: From 12′ to 14′ in width will require 1 front pilot car (escort vehicle) on 2 lane roads. 14′ to 16′ in width will require 1 front and 1 rear pilot car (escort vehicle) on all roads in the state. If your shipment is over 16′ in width you will be required to have 3 pilot cars (escort vehicles) 1 front, 1 rear and 1 police escort in the rear.
Height: It all depends on your routing. You could be required to have a pilot car (escort vehicle) with a height pole the entire trip if you are 13′ 7″  (seriously). Please share your expertise with others below.
Weight: If you are approved for weight and able to maintain the minimum speed requirements the South Carolina DOT permit office will probably not require you to have a pilot car (escort vehicle).
Overhang: If your pulling a 48′ or a 53′ (just to clarify) long trailer and you have less than 15′ of overhang you can probably get away with flagging or amber lighting your shipment instead of a rear pilot car (escort vehicle). Anything over the 15′ mark and forget it you will be required to have a pilot car (escort vehicle).

Pilot car certifications.
Pilot car (escort vehicle) certifications & requirements:

The South Carolina DOT is pretty relaxed on pilot cars. You are required to have the proper banner/sign stating “OVERSIZE LOAD” or “WIDELOAD” displayed either prominently on the top of the vehicle or on the front of lead vehicles or rear of chase vehicles. You must have a flashing or strobing amber light on the top of the vehicle that is visible from 360 degrees from a distance of no less than 500′. You are required to have a CB radio or 2 way communication device and be in communication with all drivers working on your shipment. You are required to have your headlights turned on while working.

Note: It is only our professional opinion that pilot cars also have a minimum of the additional items but not required:  2 – 5 pound fire extinguishers type A, B and C, a paddle sign with the word “STOP” on one side and “SLOW” on the other with dimensions of no less than 18″ in diameter with a minimum of 6″ letters. A red safety colored flag with a handle no less than 18″ square, 3 reflective emergency road triangles or 18″ traffic cones, 8 burning road flares, 2 OVERSIZE LOAD banners (yellow with black lettering) and a safety colored (red, orange, yellow or lime green) vest, jacket or shirt (used while directing traffic).

Shipment, truck & trailer markings.
Truck, trailer and shipment required signs, banners and flags:

Amber lights: you are required to have 1 rotating or strobing rear amber light on any vehicle that is  shipping a load in excess of 12′ in width. Flags in safety colored orange or red with a minimum length in any direction of 12″ must be mounted on the 4 outer most corners of the entire overall shipment. Banner signs stating “OVERSIZE LOAD” OR “WIDELOAD” must be placed on the rear and front of the overall shipment. Banner signs must have a letter height of no less than 12′ and have a letter thickness of no less than 1 1/2″. Banner signs must have a yellow background with black lettering.

South Carolina DOT & information.
South Carolina DOT contact and other useful information:

Address:
South Carolina Department of Transportation – DOT
PO Box 191
Columbia, SC  39202

Telephone help line: 803-737-6769
Fax number: 803-737-2199
Hours of operation: 8 AM until 4:30 PM Monday thru Friday – EASTERN TIME ZONE.
South Carolina DOT oversize/overweight information website.
South Carolina DOT road closures and conditions reports.
South Carolina guidelines for movement of oversize and overweight loads.
South Carolina do it yourself single trip permit application – warning you can loose your money if you are not trained.

The information contained in these pages is research information primarily for use by oversize and overweight trucking company drivers, dispatchers and pilot car companies. While every effort is put into maintaining the accuracy of this information you must absolutely verify this information with the South Carolina State DOT Permits office before commencing movement.
South Carolina DOT regulations.

South Carolina state flag.

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