Oversize trucking, heavy haul and advertising. Technology in 2020 demands more strategic advertising…
It’s certainly no secret that the major search engines dictate who is going to get work and who is not going to get work. But in this day and age the average person browsing is starting to scroll past the paid ads and onto the real results which is great, but still. This is why oversize trucking companies and heavy haulers have got to play the same game everyone else does in order to get new customers. What were going to talk about in this letter is life skills for your company. It doesn’t matter whether you are currently using wideloadshipping.com or not. Many of these roles in fact most of them apply to the way the Internet works in general and how search engines operate. However, the first thing I’m going to talk about is how to maximize your use of the WideloadShipping.com load board or your company. After that, we’ll go over the the oversize and heavy haul trucking company directory and how it’s more beneficial to your company then you may know.
There’s no time like the present.
Since were right about in the middle of the absolute slowest time of the year now is a good time to implement some of these strategies for your company so you can be fully ready to optimize your production for the 2019 shipping season. As you know it’s all about getting new customers so if new customers are what you need then new customers is what you will get. Let’s take a look at our load board and think about the way that most companies use it. If you’ve got a truck that hauled a load out to the middle of nowhere you’re definitely going to be more at the taking of brokered load just so you can get anything to get your driver rolling towards the yard and making a profit. With that said you’re probably just glancing through all the load to see what you can get quickly. Understandably so. But let’s take a look at the big picture here and that’s in landing what will call the “million-dollar customer”. Many companies are able to get that customer just by using the system on a day-to-day basis. However, what we suggest is maximizing your exposure in order to do this you’re going to want to at least communicate with direct customers that have freight that is within your weight class and within your transit lanes whether you can cover the load are not. In doing so not only are you helping to keep your trucks moving but you’re making new connections as well. Here’s how we suggest you do that.
Sharpen your pencil and work smarter, not harder.
Sharpen your pencil out and create an introductory template for your company that you can mail out to potential customers. Simply leave the “Dear Whoever” named place blank. That way you can easily insert the customers name into that spot. So what you’re going to want to do is send this email template to any customers who post loads in the system that are attractive to you. Once again, that have freight that is again within your weight class and the shipping lanes that you service. You’re going to find out that most of our customers would rather have the phone number of a company that they can trust to call and say hey trucking company here’s what we have what do you think were looking at? Rather than having the go to wide load shipping.com and plugging in all of their information on the load. It’s convenient for them to do it this way because they get instant results in speaking with you. Your email template will offer this opportunity for them to do so. This is how you optimize every cent you spend with us the and will also undoubtedly ensure you get that “million-dollar customer” much sooner than you would if you were just working the system for your open dates. Also, you can have your sales team give the customer a follow-up call as well as sending them the promotional email. However we do suggest that the salesperson is very soft and the content they are selling to the customer. The high pressure pushy sales tactics as you know don’t go very far these days and people tend to find it more annoying than anything else. We’ve got a few newer brokerage companies now that I won’t mention that have 2.000 and experienced kids that do nothing but call all day long and sell garbage. I will say the first letter starts with the T that’s it. Moving right along.
Information about the word “auto” and the web.
This brings us to our final topic in this newsletter which is the WideloadShipping.com oversize and heavy haul carrier directory. First of all I want you to understand that this is not intended to be a sales email to try to get you to put your listing in our directory. As I’m sure you aware we send out very few emails. It’s merely a good example that is right here of how things work. Realistically our directory will not make your telephone ring off the hook. However, having a company listing in our directory will do some pretty cool things for your company and here’s why. The way the search engines work and part of the way they determine who is going to be at the top of their list is by looking at what sites are linked to them. They figure if a lot of other sites are connected to your website by a link that people are telling other people there is valuable information there. Especially if the site that has the link on it contains related content. In this case equipment moving companies, oversize trucking companies and heavy haul shippers as well as regulations and pilot cars and all that good stuff is perfect. It’s a good example of one of the most valuable links there is. There’s another factor, how long has the website that is linked to your site been online and how much traffic do they get? In fact, a link to your site from a “link farm” or any other site that does not have good quality relevant content on it can actually harm your site and make it drop in search results. So you do want to be careful where you put links to your website at. You don’t just want to put is many links as you possibly can which is what “auto-link” posters and “auto-bloggers” do. This is a horrible thing to do to your own site and can be almost impossible to fix. Not only do you have to contact the owner of each site to request that the link be removed but you also have to motivate them to actually do the work involved with removing it. So, there’s no sense in bothering with that in the first place, it’s poison. Anytime you see the word “auto”, run in the opposite direction!
There’s more than meets the eye.
So with that said what a lot of people don’t realize is the link that you pay either 70 or $100 for depending if you want basic or premium is worth a lot more than that. If you were to contact an SEO expert (search engine optimization) and hire them to move your website up in the search engine results it would cost you at minimum $500 a year but realistically in between $900 and $1200, something that you can do on your own right here or with any other good quality directory. Ours has been published since 2003 so it’s history is nothing more than an extra plus for you. I can guarantee you 100% if you place a listing in our directory once it is re-indexed by the search engines your own website move up in the search results a minimum of 20 positions within 20 days if you take the time to add a well written (300 word minimum) keyword description about your company and the services you provide. Just so you know once again this is not an upsell by any means but for 2019 if you do purchase three states in our directory we will give you the fourth one for free (some restrictions apply such as company size). What you can expect besides your own website moving up in position is a few good quality customer calls a year that have good quality freight but are usually on the secret side of what they are shipping. These types of customers tend to be ones that do not want to publicly post their shipments because they may involve the department of defense, NASA, the treasury, the Hollywood industry and so forth. One thing you should consider in your online campaign other than being thrifty with your company money is the 300 word minimum description I mentioned above. It’s important that you don’t post the exact same information on other websites. This is called “duplicate content”and does not help you nearly as much as original content will.
Again I want to stress that this is not a sales email but rather an informational one. These tactics apply to all content related websites on the Internet. So by all means look for places where you can add your company information free. It’s getting harder to find that these days but it is possible. Also remember that you never want to associate yourself with a company that says that they can get your website more traffic and is using an auto poster to do that. The risk is simply too high and we have seen the results of such campaigns first-hand on other projects that we have managed. Treat your website as you would your own baby because that’s exactly what it is and it will slowly grow. It is up to you to determine if it will grow poorly or with high achievements. Remember that each thing you do contributes to the amount of money you will make not only over the course of this year but years to follow as well.
We welcome you to join in and post your questions, comments and any concerns you may have at the bottom of this page which is posted online here. We look forward to not only serving you now but also in the future!
Remember our new pilot car directory (PiloTrac) is live and geo-location based so you can locate pilot cars based on their location and equipment type. It’s also free with no signup required, just click and call!